TRANSFORMING FASHION INTO DIGITAL SUCCESS
Charlotte
Fabienne
Stobrawe
Head of 3D and
Digital Transformation Strategist
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As a digital transformation strategist with a background in traditional fashion design and a Master’s from Polimoda, my decade-long journey involves reshaping the industry at the intersection of fashion and technology. From startups to fast fashion and high-end fashion, my commitment to sustainability drives the seamless integration of 3D and AI technology into every facet of the fashion life cycle. My role as a catalyst for change extends to leading transformative initiatives, including at VILA, where our successful 3D implementation revolutionizes product design and customer engagement. This journey, though challenging, highlights the profound impact of 3D technology on creating lasting value in fashion. Moving forward, I am dedicated to shaping the future of fashion by championing comprehensive digital strategies, fostering collaboration, and leveraging technology for sustained innovation and environmental responsibility.
WHY GO DIGITAL?
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Sustainability
Embracing 3D and AI speeds up design iterations, minimizing reliance on physical samples for eco-conscious decisions. This shift reduces resource consumption and lessens the environmental impact of shipping physical samples.
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Cost Reduction
Eliminating unnecessary physical samples reduces shipping costs, offering efficiency and financial prudence. Transitioning to high-fidelity 3D renderings for B2B or B2C sales streamlines the process, reducing production expenses and delivering a visually striking solution.
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Speed to Market
The Digital Transformation accelerates the entire production timeline, from conceptualization to realization, empowering brands to swiftly adapt to evolving market trends. Embracing these technologies marks a strategic leap towards unparalleled agility in the dynamic fashion world.
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Customer Engagement
Cutting-edge technologies unlock interactive and immersive product experiences, enhancing customer satisfaction and expediting decision-making. This fosters a profound connection between brands and the audience, redefining how fashion communicates with the world.